The most suitable distribution company would be the one that can meet the demands of our film. We want our film to be distributed at a international level through a blanket release strategy, and therefore believe it would be more suitable to have a well known, high budget distributor. We want our distributor to offer our film an advantage over others. One successfully distributed film, was Titanic.
20th Century Fox distributed the film using the blanket release strategy. The company had a high budget which allowed them to achieve this, in which it dominated the media. It's successful advertising by 20th Century Fox resulted in it becoming one of the most watched films, in which people still continue to watch regularly. This is something we want to achieve, as the distributors were able to entice the audience straight away and appeal to them through advertising such as billboards, posters and trailers.
Here are the film's advertisements
Movie Poster-
Theatrical Poster-
The large budget permitted an extensive advertising campaign. Several movie and theatrical posters were released, along with several trailers and teasers. The film was heavily publicised, which allowed more people to develop an interest. This would also be something beneficial for our film, and so we have taken this into account when choosing our film distributor.
When looking for a possible distributor for our fantasy-drama film, we had to take into account several factors. We needed a company that would provide us with mass publicity and use the blanket strategy for advertising. We also took into account their recent films, for instance if the company had any successful past drama or fantasy films. In addition we had to assess whether or not a large, well known distributor would be more beneficial or a smaller, independent one.
Here are a few of the distribution companies we have considered:
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Is a major film distributor in America. The company is a subsidiary of Rupert Murdoch's News Corporation. The company has a series of successful franchises such as: Star Wars, X Men and the Simpsons. Moreover, the distribution company has had several short films released. Despite the lack of popularity for their short films, this experience would be key to the distribution of our film. In addition to having a string of successful short films, the company has also had success with the distribution of drama films, such as Cheaper by the Dozen and Rise of the Planet of the Apes. As a possible distributor for our short film, this experience is definitely crucial.20th Century Fox are well known for their successful drama films:
Shallow Hal (2001) - 12
It was fairly successful at the box office. The film includes typical dramatic conventions that make it a success. The main character has an inner conflict and conflict with his love interest over vanity. This leads to heartbreak. However, by the end of the film the main character has an eventual understanding and learns the errors of his ways and falls in love with the girl despite her not been his 'type.' This targets everyday conflicts in ordinary people, similar to ours, therefore this film would be a good inspiration for our film. Overall, 20th Century Fox's experience and expertise would be crucial in order to achieve a successful short drama film.
Despite wanting a large, high-budget distribution company, we have also researched into independent distributors.
Metrodome Distribution
Is a British distributor of films, TV and digital content. They've had heaps of experience distributing well known films such as Shifty and Taxi. Unfortunately an independent film would be unsuitable as our target audience would expect vast advertising and distribution. An independent company wouldn't be able to blanket release our film, which would therefore fail to meet the demands/or target our audience. We require posters, billboards and trailers that will entice our viewers and encourage them to watch. Moreover, they lack experience in terms of drama films and short films. Without knowledge and experience, they wouldn't be much use in terms of effective distribution.
However, we decided to choose Warner Bros, as they meet our film's demands.
Warner Bros. Pictures
Are an American film producer and distributor of film, television and the music entertainment. They are a subsidiary of Time Warner and have produced a series of successful films, such as the Harry Potter and The Matrix Series'.
They are well known for large funding into production and distribution. In terms of successful marketing, they have a brilliant track record. They've had numerous successes with the Harry Potter series, in which the blanket-release of the films confirmed box-office success, as the public couldn't walk down the street without seeing some form of advertising, such as billboards, posters and trailers that all advertised the film. Moreover, they have lots of experience in distributing short films, in several genres such as dramas, comedies and animations. Their past experience would be extremely beneficial for our short film. Their experience would offer us an advantage in terms of production and distribution of our film.
Furthermore, they have had success in terms of drama and fantasy films:
P.S. I Love You (2007) - PG
A young widow discovers that her late husband has left her 10 messages intended to help ease her pain and start a new life.
P.S I Love You was an extremely successful film for Warner Bros. pictures. The film has several typical dramatic conventions such as death of a loved one, character pain and loss of self, and eventual understanding of the situation, as she learns to move on and not be afraid to love again. P.S I Love You is a good example of a film to base ours on. Warner Bros. Pictures have distributed several films in the drama genre and sub-genre, so they would be a good distributor for our film, as they are aware of how to meet the demands of the genre when advertising and how we would attract our audience.
Harry Potter and the Deathly Hallows Part II (2011) - 12A
Harry, Ron and Hermoine embark on their final adventure, to find Voldemort's Horcruxes to defeat him and protect Hogwarts.
The Harry Potter franchise is probably the most successful fantasy film released by Warner Bros. It includes typical elements of the fantasy paradigm, such as magic, mystery as the primary plot, setting and theme for the film. The Harry Potter franchise has been accredited as a major success, and therefore it would be suitable to use Warner Bros. as a distributor for our film as they have the experience of fantasy film advertising and know how to encourage an audience to view the film. They offer extensive knowledge within this expertise and therefore, would be a suitable distributor due to our film's fantasy elements.
When taking this into consideration, it is clear that Warner Bros. is the most beneficial choice for our distributor. Not only have they had feature film success in general, but they have also had success in drama, fantasy and short films. Warner Bros. Pictures can offer us high funding in order to achieve wide spread release and their past experience would put us at an advantage our other films, because of this, we have decided that Warner Bros. will be our film distributor.
Metrodome Distribution
Is a British distributor of films, TV and digital content. They've had heaps of experience distributing well known films such as Shifty and Taxi. Unfortunately an independent film would be unsuitable as our target audience would expect vast advertising and distribution. An independent company wouldn't be able to blanket release our film, which would therefore fail to meet the demands/or target our audience. We require posters, billboards and trailers that will entice our viewers and encourage them to watch. Moreover, they lack experience in terms of drama films and short films. Without knowledge and experience, they wouldn't be much use in terms of effective distribution.However, we decided to choose Warner Bros, as they meet our film's demands.
Warner Bros. Pictures
They are well known for large funding into production and distribution. In terms of successful marketing, they have a brilliant track record. They've had numerous successes with the Harry Potter series, in which the blanket-release of the films confirmed box-office success, as the public couldn't walk down the street without seeing some form of advertising, such as billboards, posters and trailers that all advertised the film. Moreover, they have lots of experience in distributing short films, in several genres such as dramas, comedies and animations. Their past experience would be extremely beneficial for our short film. Their experience would offer us an advantage in terms of production and distribution of our film.
Furthermore, they have had success in terms of drama and fantasy films:
P.S. I Love You (2007) - PG
A young widow discovers that her late husband has left her 10 messages intended to help ease her pain and start a new life.P.S I Love You was an extremely successful film for Warner Bros. pictures. The film has several typical dramatic conventions such as death of a loved one, character pain and loss of self, and eventual understanding of the situation, as she learns to move on and not be afraid to love again. P.S I Love You is a good example of a film to base ours on. Warner Bros. Pictures have distributed several films in the drama genre and sub-genre, so they would be a good distributor for our film, as they are aware of how to meet the demands of the genre when advertising and how we would attract our audience.
Harry Potter and the Deathly Hallows Part II (2011) - 12A
Harry, Ron and Hermoine embark on their final adventure, to find Voldemort's Horcruxes to defeat him and protect Hogwarts.
The Harry Potter franchise is probably the most successful fantasy film released by Warner Bros. It includes typical elements of the fantasy paradigm, such as magic, mystery as the primary plot, setting and theme for the film. The Harry Potter franchise has been accredited as a major success, and therefore it would be suitable to use Warner Bros. as a distributor for our film as they have the experience of fantasy film advertising and know how to encourage an audience to view the film. They offer extensive knowledge within this expertise and therefore, would be a suitable distributor due to our film's fantasy elements.
When taking this into consideration, it is clear that Warner Bros. is the most beneficial choice for our distributor. Not only have they had feature film success in general, but they have also had success in drama, fantasy and short films. Warner Bros. Pictures can offer us high funding in order to achieve wide spread release and their past experience would put us at an advantage our other films, because of this, we have decided that Warner Bros. will be our film distributor.
