Story line:
The film opens with falling/trickling (waterfall) of pennies. The shot then fades into the film with our main character, Sarah, talking with her Grandma, Dorothy. She is given a double-headed coin, that her Grandma says is lucky. Sarah is skeptical about this, so shoves the penny in her bag. Sarah is day-dreaming in her bedroom, when her mum tells her to walk the dog. Whilst she's walking the dog she wishes that it would stop raining, and flicks the coin. Much to her surprise it stops raining. However, she dismisses the idea that the coin had answered her wish. Later that day, she heads home and her mum asks her to do another job. Sarah's fed up with running errands and it retaliation throws her phone across the room, scratching it. She claims that the penny isn't bringing her any luck so she flicks it across the room. She then walks over to her phone, to see that it is fixed again. Her exam results come through the post, before opening them she wishes that she gets the grades she needs to get into college, and her wish is granted. She then receives a phone call confirming her place on her college course.
After Sam goes home, Sarah looks for her lucky penny in her purse. However, it isn't there. Panicking that she has spent the penny, she empties the contents of her bag. She cannot find it and seems to have misplaced her purse and Ipod. She goes to bed, without finding the penny. The next day her mum wakes her up, asking whether she's taken some money from her purse. Innocent, Sarah storms out and heads to Sam's house. Sarah receives a text from her friend, asking if she's coming to visit her. However, she tells her she's off to Sam's. Her friend begins to fall out with her. Distracted, Sarah accidentally steps in a puddle, drenching her fabric shoes.
She arrives at Sam's house. His sister tells her to go straight up to his room. She knocks on the door and enters the room. Sam appears extremely sheepish, and is trying to cover something up with his duvet. He starts apologizing to her. Confused, she goes over to look at what he is hiding. She pulls back his duvet and finds her purse and ipod and the missing money from her mum's purse. She also finds her lucky penny. He attempts to justify his actions and apologies Sarah's having none of it. He asks her what makes the penny so important, and she explains that it's double-headed. She then says, 'Tell you what, I'll flip this coin, if it's heads I stay, tails I go.' She then flips the coin, and the double-headed coin lands on tails.
Friday, 28 September 2012
Thursday, 27 September 2012
Props and Costumes
Props -
The most important prop we need for our film is a double headed penny. We plan on using this for the lucky object that brings Sarah good luck throughout the narrative. We purchased the penny online and believed that it would be suitable as it is unique.
The other items we need for our short film includes:
-Ipod
-Money
-Phone
-Necklace
These are our potential items:
We plan on using these items to depict that Leah is a thief in our film, by having them laid out on her bed and covered by her. We plan on using these props to convey to the audience what Leah is like and how their friendship has been ruined as a result of this.
Here are the props we used for this scene:
We also plan to use a phone in order to convey to the audience further luck of the penny. We plan on using the mobile phone to enable Sarah to have a conversation with her mum about the stolen money. We also plan to use it to convey to the audience that the penny is lucky, as we want Sarah to throw the phone on the floor in order to enable the penny to fix it, to convey its luck. The phone will also be important as it will allow us to move the narrative forward. We plan on Sarah leaving a voice mail on Leah's phone in order to bring Sarah to realisation that Leah stole from her.
Here is the prop in several scenes:
We also plan on using coins at the beginning of the film in order to emphasise that Dorothy enjoys coin collecting. This will allow us to inform the audience subliminally that coins, and in particular one lucky penny, will play an important role in our film.
Here is a shot of the actresses using these props:
Costumes-
We want our characters to represent average and stereotypical females. Therefore we have planned the outfits of our characters to reflect their ages and personalities to make the characters believable and relatable.
Sarah Brown (aged 18) (Annabelle Derham)-
We want Sarah to be relatable to our female audience by having her outfit reflect a typical 18 year old girl's. This jumper and leggings is something that an average college girl would wear- therefore it is perfect for her character.
Leggings:
Sarah Brown (aged 13) (Heather Venson)-
We also want to make sure that Sarah as a child is also relatable, particularly to our younger audience viewing our film. Leggings, a cardigan and a simple top work perfectly in creating this impression as it conveys simplicity that would be expected of someone this age.
Leggings:
Cardigan:
Top:
Leah Jones (Rebecca Nightingale)-
Similar to Sarah's outfit, we want Leah to be dressed similar to that of an average 18 year old girl, the main purpose of the chosen outfits is to ensure that our characters are relatable and that the outfit chosen reflects the kind of individual wearing the clothes. The combination of the leggings, cardigan and top portray Leah's personality and age which is necessary for our film.
Leggings:
Cardigan:
Top:
Dorothy Venson (Mary Wilson)-
By choosing leggings and a jumper we hope to convey to the audience that Dorothy is Sarah's Grandmother. We believe this outfit choice will reflect that she is an average Grandmother, as it implies her age and personality.
Leggings:
Jumper:
Lucy Jones (Jessica Venson):
We want Lucy to be portrayed as Leah's older sister, so we decided to chosen leggings and a with a cardigan and jumper to convey her age and personality. We believe by choosing this kind of clothing we will make Lucy a realistic character that our potential audience would understand, find believable and relatable, if of similar age.
Top and Cardigan:
Leggings:
The most important prop we need for our film is a double headed penny. We plan on using this for the lucky object that brings Sarah good luck throughout the narrative. We purchased the penny online and believed that it would be suitable as it is unique.
The other items we need for our short film includes:
-Ipod
-Money
-Phone
-Necklace
These are our potential items:
We plan on using these items to depict that Leah is a thief in our film, by having them laid out on her bed and covered by her. We plan on using these props to convey to the audience what Leah is like and how their friendship has been ruined as a result of this.
Here are the props we used for this scene:
We also plan to use a phone in order to convey to the audience further luck of the penny. We plan on using the mobile phone to enable Sarah to have a conversation with her mum about the stolen money. We also plan to use it to convey to the audience that the penny is lucky, as we want Sarah to throw the phone on the floor in order to enable the penny to fix it, to convey its luck. The phone will also be important as it will allow us to move the narrative forward. We plan on Sarah leaving a voice mail on Leah's phone in order to bring Sarah to realisation that Leah stole from her.
Here is the prop in several scenes:
We also plan on using coins at the beginning of the film in order to emphasise that Dorothy enjoys coin collecting. This will allow us to inform the audience subliminally that coins, and in particular one lucky penny, will play an important role in our film.
Here is a shot of the actresses using these props:
Costumes-
We want our characters to represent average and stereotypical females. Therefore we have planned the outfits of our characters to reflect their ages and personalities to make the characters believable and relatable.
Sarah Brown (aged 18) (Annabelle Derham)-
We want Sarah to be relatable to our female audience by having her outfit reflect a typical 18 year old girl's. This jumper and leggings is something that an average college girl would wear- therefore it is perfect for her character.
Leggings:
Jumper:
We also want to make sure that Sarah as a child is also relatable, particularly to our younger audience viewing our film. Leggings, a cardigan and a simple top work perfectly in creating this impression as it conveys simplicity that would be expected of someone this age.
Leggings:
Cardigan:
Top:
Leah Jones (Rebecca Nightingale)-
Similar to Sarah's outfit, we want Leah to be dressed similar to that of an average 18 year old girl, the main purpose of the chosen outfits is to ensure that our characters are relatable and that the outfit chosen reflects the kind of individual wearing the clothes. The combination of the leggings, cardigan and top portray Leah's personality and age which is necessary for our film.
Leggings:
Cardigan:
Top:
Dorothy Venson (Mary Wilson)-
By choosing leggings and a jumper we hope to convey to the audience that Dorothy is Sarah's Grandmother. We believe this outfit choice will reflect that she is an average Grandmother, as it implies her age and personality.
Leggings:
Jumper:
Lucy Jones (Jessica Venson):
We want Lucy to be portrayed as Leah's older sister, so we decided to chosen leggings and a with a cardigan and jumper to convey her age and personality. We believe by choosing this kind of clothing we will make Lucy a realistic character that our potential audience would understand, find believable and relatable, if of similar age.
Top and Cardigan:
Leggings:
Production Logo
Our final design using 'Photoshop Elements';
We have developed our logo by changing the colour of the black background, we have also added a bevel and a glow to the lamp and the writing so that it stands out it also look magical so it represents our production company name.
Heres how I did it;
We have developed our logo by changing the colour of the black background, we have also added a bevel and a glow to the lamp and the writing so that it stands out it also look magical so it represents our production company name.
Heres how I did it;
Production Logo Development
Out of all our logo ideas we have chosen to develop the logo of the genies lamp because it is a simple design and is one of the most memorable. We could also do lots of different animations with it.
Production Logo Research
A production Company logo is used to individualise the company, help it stand out from others, and to help it be more recognisable. Good production logos are usually simple and eye catching and easy to remember.
Examples of existing production logos are:
This is the production logo for "Dreamworks."
The font is simple easy to read, big and bold. The colour of the font is very subtly off white so that it stands out better on the blue and white clouds in the background.
The clouds and the moon in the background stand out very well on the black background and the glow arou.d them makes it look dreamy and attractive.
Dreamworks always try to incorprate the logo into the film instead of just showing it them cutting off screen. The also slightly change the logo to represent the film it is producing for example 'Shrek';
This is a Production logo for 'Warner bros. pictures'
This logo is very well known as the company has been around since 1918 when it was first founded by Albert, Harry, Sam, Jack Warner.
This logo is Big and bold and would stand out on almost any background. I like how it is gold because it look important and has lots of experience.
When the Warner Bros logo is shown at the begining of a film they use very powerful music that makes you want to watch on. Also because the music is very traditional they look as though they have been around a long time. At the very beginning of the logo intro they show pictures of the film studios in a gold colour then make it looks as though the studios make up the logo.
This is the logo for 'Spyglass Entertainment.'
This logo is the one out of the three that represents the name of the production company.
It isn't as bold as the other two but is easy and clear to see.
I like how it is simple with just a silhouette on a sea background. Also that the font is simple and easy to read.
The intro for spyglass entertainment starts with a very detailed close up of the spyglass to represent the name of the company.
Examples of existing production logos are:
The font is simple easy to read, big and bold. The colour of the font is very subtly off white so that it stands out better on the blue and white clouds in the background.
The clouds and the moon in the background stand out very well on the black background and the glow arou.d them makes it look dreamy and attractive.
Dreamworks always try to incorprate the logo into the film instead of just showing it them cutting off screen. The also slightly change the logo to represent the film it is producing for example 'Shrek';
This logo is very well known as the company has been around since 1918 when it was first founded by Albert, Harry, Sam, Jack Warner.
This logo is Big and bold and would stand out on almost any background. I like how it is gold because it look important and has lots of experience.
When the Warner Bros logo is shown at the begining of a film they use very powerful music that makes you want to watch on. Also because the music is very traditional they look as though they have been around a long time. At the very beginning of the logo intro they show pictures of the film studios in a gold colour then make it looks as though the studios make up the logo.
This logo is the one out of the three that represents the name of the production company.
It isn't as bold as the other two but is easy and clear to see.
I like how it is simple with just a silhouette on a sea background. Also that the font is simple and easy to read.
The intro for spyglass entertainment starts with a very detailed close up of the spyglass to represent the name of the company.
Wednesday, 26 September 2012
Link to online questionnaire
Here is the link to our online questionnaire:
https://docs.google.com/spreadsheet/viewform?formkey=dENhc1BMN1FWcWNtZjZaWTdJOUZ0cVE6MQ
https://docs.google.com/spreadsheet/viewform?formkey=dENhc1BMN1FWcWNtZjZaWTdJOUZ0cVE6MQ
Film Treatment
Title of film: Lucky Penny
Duration: 5 Minutes
Audience: Our film is targeted at people ages 12 upwards or from about 10 upwards if with a parent/guardian. It is a 12A as the story line contains some mildly adult content such as theft and relationship problems. The film is for both males and females but probably drifts more towards the female audience as many drama films do!
Certificate: 12A
Story Line: The film opens with falling/trickling (waterfall) of pennies. The shot then fades into the film with our main character, Sarah, talking with her Grandma, Dorothy. She is given a double-headed coin, that her Grandma says is lucky. Sarah is skeptical about this, so shoves the penny in her bag. Sarah is day-dreaming in her bedroom, when her mum tells her to walk the dog. Whilst she's walking the dog she wishes that it would stop raining, and flicks the coin. Much to her surprise it stops raining. However, she dismisses the idea that the coin had answered her wish. Later that day, she heads home and her mum asks her to do another job. Sarah's fed up with running errands and it retaliation throws her phone across the room, scratching it. She claims that the penny isn't bringing her any luck so she flicks it across the room. She then walks over to her phone, to see that it is fixed again. Her exam results come through the post, before opening them she wishes that she gets the grades she needs to get into college, and her wish is granted. She then receives a phone call confirming her place on her college course.
After Sam goes home, Sarah looks for her lucky penny in her purse. However, it isn't there. Panicking that she has spent the penny, she empties the contents of her bag. She cannot find it and seems to have misplaced her purse and Ipod. She goes to bed, without finding the penny. The next day her mum wakes her up, asking whether she's taken some money from her purse. Innocent, Sarah storms out and heads to Sam's house. Sarah receives a text from her friend, asking if she's coming to visit her. However, she tells her she's off to Sam's. Her friend begins to fall out with her. Distracted, Sarah accidentally steps in a puddle, drenching her fabric shoes.
She arrives at Sam's house. His sister tells her to go straight up to his room. She knocks on the door and enters the room. Sam appears extremely sheepish, and is trying to cover something up with his duvet. He starts apologizing to her. Confused, she goes over to look at what he is hiding. She pulls back his duvet and finds her purse and ipod and the missing money from her mum's purse. She also finds her lucky penny. He attempts to justify his actions and apologies Sarah's having none of it. He asks her what makes the penny so important, and she explains that it's double-headed. She then says, 'Tell you what, I'll flip this coin, if it's heads I stay, tails I go.' She then flips the coin, and the double-headed coin lands on tails.
Suggested Elements: Our film is a film for all the family, it is a drama which has a linear narrative through out. Like most dramas it will be easy watching and have a simple yet interesting story line which is realistic.
Duration: 5 Minutes
Audience: Our film is targeted at people ages 12 upwards or from about 10 upwards if with a parent/guardian. It is a 12A as the story line contains some mildly adult content such as theft and relationship problems. The film is for both males and females but probably drifts more towards the female audience as many drama films do!
Certificate: 12A
Story Line: The film opens with falling/trickling (waterfall) of pennies. The shot then fades into the film with our main character, Sarah, talking with her Grandma, Dorothy. She is given a double-headed coin, that her Grandma says is lucky. Sarah is skeptical about this, so shoves the penny in her bag. Sarah is day-dreaming in her bedroom, when her mum tells her to walk the dog. Whilst she's walking the dog she wishes that it would stop raining, and flicks the coin. Much to her surprise it stops raining. However, she dismisses the idea that the coin had answered her wish. Later that day, she heads home and her mum asks her to do another job. Sarah's fed up with running errands and it retaliation throws her phone across the room, scratching it. She claims that the penny isn't bringing her any luck so she flicks it across the room. She then walks over to her phone, to see that it is fixed again. Her exam results come through the post, before opening them she wishes that she gets the grades she needs to get into college, and her wish is granted. She then receives a phone call confirming her place on her college course.
After Sam goes home, Sarah looks for her lucky penny in her purse. However, it isn't there. Panicking that she has spent the penny, she empties the contents of her bag. She cannot find it and seems to have misplaced her purse and Ipod. She goes to bed, without finding the penny. The next day her mum wakes her up, asking whether she's taken some money from her purse. Innocent, Sarah storms out and heads to Sam's house. Sarah receives a text from her friend, asking if she's coming to visit her. However, she tells her she's off to Sam's. Her friend begins to fall out with her. Distracted, Sarah accidentally steps in a puddle, drenching her fabric shoes.
She arrives at Sam's house. His sister tells her to go straight up to his room. She knocks on the door and enters the room. Sam appears extremely sheepish, and is trying to cover something up with his duvet. He starts apologizing to her. Confused, she goes over to look at what he is hiding. She pulls back his duvet and finds her purse and ipod and the missing money from her mum's purse. She also finds her lucky penny. He attempts to justify his actions and apologies Sarah's having none of it. He asks her what makes the penny so important, and she explains that it's double-headed. She then says, 'Tell you what, I'll flip this coin, if it's heads I stay, tails I go.' She then flips the coin, and the double-headed coin lands on tails.
Suggested Elements: Our film is a film for all the family, it is a drama which has a linear narrative through out. Like most dramas it will be easy watching and have a simple yet interesting story line which is realistic.
Monday, 24 September 2012
Target Audience
From the responses for our questionnaire it became apparent that a few males thought that drama films were for women however the general feel from the rest of the interviewees was that they though drama was a genre which had a large target audience as it is easy watching.
The majority of drama films appear to be rated 12A which is the optimum rating as it means that it is the perfect film for families to watch together. A recent example of a drama film is 'The Best Exotic Marigold Hotel' this film was released in 2011 is a 12A and rated 7.3 by the IMBD.
The majority of drama films appear to be rated 12A which is the optimum rating as it means that it is the perfect film for families to watch together. A recent example of a drama film is 'The Best Exotic Marigold Hotel' this film was released in 2011 is a 12A and rated 7.3 by the IMBD.
Drama films work by making a connection with the audience where by they feel they can understand and relate to the things which are occurring. This is why drama films tend to attract more women as it is easier for them to make an emotional attachment with the film and the characters with in it, however this is not to say that if the story line is well written it is easy for males to also attach to the characters as not all drama films are girly. Jackass is a good example of this, it is classed as a reality drama film but still a film which probably appeals imminently to more men than it does women. However this is a film rated 15 and some sequel films rated 18 so the target audience will vary slightly from a 12A. For our film to be successful it needs to be easy for the audience to relate to quickly especially with it only being a short film it is vital that the audience connect with it straight away. The audience need to feel as though they are also on the journey and a part of the story line.
Age 12+ is usually the time when children are given more freedom coming into their teens, this meaning that it may appeal to people who want to go to the cinema with their friends but are too young to go see many films as quite a lot tend to be rated 15.
Age 12+ is usually the time when children are given more freedom coming into their teens, this meaning that it may appeal to people who want to go to the cinema with their friends but are too young to go see many films as quite a lot tend to be rated 15.
Friday, 21 September 2012
Possible Distributor for our film
What kind of distribution company would suit our film?
The most suitable distribution company would be the one that can meet the demands of our film. We want our film to be distributed at a international level through a blanket release strategy, and therefore believe it would be more suitable to have a well known, high budget distributor. We want our distributor to offer our film an advantage over others. One successfully distributed film, was Titanic.
20th Century Fox distributed the film using the blanket release strategy. The company had a high budget which allowed them to achieve this, in which it dominated the media. It's successful advertising by 20th Century Fox resulted in it becoming one of the most watched films, in which people still continue to watch regularly. This is something we want to achieve, as the distributors were able to entice the audience straight away and appeal to them through advertising such as billboards, posters and trailers.
Here are the film's advertisements
Movie Poster-
Theatrical Poster-
Poster
The large budget permitted an extensive advertising campaign. Several movie and theatrical posters were released, along with several trailers and teasers. The film was heavily publicised, which allowed more people to develop an interest. This would also be something beneficial for our film, and so we have taken this into account when choosing our film distributor.
When looking for a possible distributor for our fantasy-drama film, we had to take into account several factors. We needed a company that would provide us with mass publicity and use the blanket strategy for advertising. We also took into account their recent films, for instance if the company had any successful past drama or fantasy films. In addition we had to assess whether or not a large, well known distributor would be more beneficial or a smaller, independent one.
Here are a few of the distribution companies we have considered:
20th Century Fox
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Is a major film distributor in America. The company is a subsidiary of Rupert Murdoch's News Corporation. The company has a series of successful franchises such as: Star Wars, X Men and the Simpsons. Moreover, the distribution company has had several short films released. Despite the lack of popularity for their short films, this experience would be key to the distribution of our film. In addition to having a string of successful short films, the company has also had success with the distribution of drama films, such as Cheaper by the Dozen and Rise of the Planet of the Apes. As a possible distributor for our short film, this experience is definitely crucial.
20th Century Fox are well known for their successful drama films:
Shallow Hal (2001) - 12
A shallow man falls in love with a 300lb woman because of her 'inner beauty.'
It was fairly successful at the box office. The film includes typical dramatic conventions that make it a success. The main character has an inner conflict and conflict with his love interest over vanity. This leads to heartbreak. However, by the end of the film the main character has an eventual understanding and learns the errors of his ways and falls in love with the girl despite her not been his 'type.' This targets everyday conflicts in ordinary people, similar to ours, therefore this film would be a good inspiration for our film. Overall, 20th Century Fox's experience and expertise would be crucial in order to achieve a successful short drama film.
The most suitable distribution company would be the one that can meet the demands of our film. We want our film to be distributed at a international level through a blanket release strategy, and therefore believe it would be more suitable to have a well known, high budget distributor. We want our distributor to offer our film an advantage over others. One successfully distributed film, was Titanic.
20th Century Fox distributed the film using the blanket release strategy. The company had a high budget which allowed them to achieve this, in which it dominated the media. It's successful advertising by 20th Century Fox resulted in it becoming one of the most watched films, in which people still continue to watch regularly. This is something we want to achieve, as the distributors were able to entice the audience straight away and appeal to them through advertising such as billboards, posters and trailers.
Here are the film's advertisements
Movie Poster-
Theatrical Poster-
The large budget permitted an extensive advertising campaign. Several movie and theatrical posters were released, along with several trailers and teasers. The film was heavily publicised, which allowed more people to develop an interest. This would also be something beneficial for our film, and so we have taken this into account when choosing our film distributor.
When looking for a possible distributor for our fantasy-drama film, we had to take into account several factors. We needed a company that would provide us with mass publicity and use the blanket strategy for advertising. We also took into account their recent films, for instance if the company had any successful past drama or fantasy films. In addition we had to assess whether or not a large, well known distributor would be more beneficial or a smaller, independent one.
Here are a few of the distribution companies we have considered:
.png)
Is a major film distributor in America. The company is a subsidiary of Rupert Murdoch's News Corporation. The company has a series of successful franchises such as: Star Wars, X Men and the Simpsons. Moreover, the distribution company has had several short films released. Despite the lack of popularity for their short films, this experience would be key to the distribution of our film. In addition to having a string of successful short films, the company has also had success with the distribution of drama films, such as Cheaper by the Dozen and Rise of the Planet of the Apes. As a possible distributor for our short film, this experience is definitely crucial.20th Century Fox are well known for their successful drama films:
Shallow Hal (2001) - 12
It was fairly successful at the box office. The film includes typical dramatic conventions that make it a success. The main character has an inner conflict and conflict with his love interest over vanity. This leads to heartbreak. However, by the end of the film the main character has an eventual understanding and learns the errors of his ways and falls in love with the girl despite her not been his 'type.' This targets everyday conflicts in ordinary people, similar to ours, therefore this film would be a good inspiration for our film. Overall, 20th Century Fox's experience and expertise would be crucial in order to achieve a successful short drama film.
Despite wanting a large, high-budget distribution company, we have also researched into independent distributors.
Metrodome Distribution
Is a British distributor of films, TV and digital content. They've had heaps of experience distributing well known films such as Shifty and Taxi. Unfortunately an independent film would be unsuitable as our target audience would expect vast advertising and distribution. An independent company wouldn't be able to blanket release our film, which would therefore fail to meet the demands/or target our audience. We require posters, billboards and trailers that will entice our viewers and encourage them to watch. Moreover, they lack experience in terms of drama films and short films. Without knowledge and experience, they wouldn't be much use in terms of effective distribution.
However, we decided to choose Warner Bros, as they meet our film's demands.
Warner Bros. Pictures
Are an American film producer and distributor of film, television and the music entertainment. They are a subsidiary of Time Warner and have produced a series of successful films, such as the Harry Potter and The Matrix Series'.
They are well known for large funding into production and distribution. In terms of successful marketing, they have a brilliant track record. They've had numerous successes with the Harry Potter series, in which the blanket-release of the films confirmed box-office success, as the public couldn't walk down the street without seeing some form of advertising, such as billboards, posters and trailers that all advertised the film. Moreover, they have lots of experience in distributing short films, in several genres such as dramas, comedies and animations. Their past experience would be extremely beneficial for our short film. Their experience would offer us an advantage in terms of production and distribution of our film.
Furthermore, they have had success in terms of drama and fantasy films:
P.S. I Love You (2007) - PG
A young widow discovers that her late husband has left her 10 messages intended to help ease her pain and start a new life.
P.S I Love You was an extremely successful film for Warner Bros. pictures. The film has several typical dramatic conventions such as death of a loved one, character pain and loss of self, and eventual understanding of the situation, as she learns to move on and not be afraid to love again. P.S I Love You is a good example of a film to base ours on. Warner Bros. Pictures have distributed several films in the drama genre and sub-genre, so they would be a good distributor for our film, as they are aware of how to meet the demands of the genre when advertising and how we would attract our audience.
Harry Potter and the Deathly Hallows Part II (2011) - 12A
Harry, Ron and Hermoine embark on their final adventure, to find Voldemort's Horcruxes to defeat him and protect Hogwarts.
The Harry Potter franchise is probably the most successful fantasy film released by Warner Bros. It includes typical elements of the fantasy paradigm, such as magic, mystery as the primary plot, setting and theme for the film. The Harry Potter franchise has been accredited as a major success, and therefore it would be suitable to use Warner Bros. as a distributor for our film as they have the experience of fantasy film advertising and know how to encourage an audience to view the film. They offer extensive knowledge within this expertise and therefore, would be a suitable distributor due to our film's fantasy elements.
When taking this into consideration, it is clear that Warner Bros. is the most beneficial choice for our distributor. Not only have they had feature film success in general, but they have also had success in drama, fantasy and short films. Warner Bros. Pictures can offer us high funding in order to achieve wide spread release and their past experience would put us at an advantage our other films, because of this, we have decided that Warner Bros. will be our film distributor.
Metrodome Distribution
Is a British distributor of films, TV and digital content. They've had heaps of experience distributing well known films such as Shifty and Taxi. Unfortunately an independent film would be unsuitable as our target audience would expect vast advertising and distribution. An independent company wouldn't be able to blanket release our film, which would therefore fail to meet the demands/or target our audience. We require posters, billboards and trailers that will entice our viewers and encourage them to watch. Moreover, they lack experience in terms of drama films and short films. Without knowledge and experience, they wouldn't be much use in terms of effective distribution.However, we decided to choose Warner Bros, as they meet our film's demands.
Warner Bros. Pictures
They are well known for large funding into production and distribution. In terms of successful marketing, they have a brilliant track record. They've had numerous successes with the Harry Potter series, in which the blanket-release of the films confirmed box-office success, as the public couldn't walk down the street without seeing some form of advertising, such as billboards, posters and trailers that all advertised the film. Moreover, they have lots of experience in distributing short films, in several genres such as dramas, comedies and animations. Their past experience would be extremely beneficial for our short film. Their experience would offer us an advantage in terms of production and distribution of our film.
Furthermore, they have had success in terms of drama and fantasy films:
P.S. I Love You (2007) - PG
A young widow discovers that her late husband has left her 10 messages intended to help ease her pain and start a new life.P.S I Love You was an extremely successful film for Warner Bros. pictures. The film has several typical dramatic conventions such as death of a loved one, character pain and loss of self, and eventual understanding of the situation, as she learns to move on and not be afraid to love again. P.S I Love You is a good example of a film to base ours on. Warner Bros. Pictures have distributed several films in the drama genre and sub-genre, so they would be a good distributor for our film, as they are aware of how to meet the demands of the genre when advertising and how we would attract our audience.
Harry Potter and the Deathly Hallows Part II (2011) - 12A
Harry, Ron and Hermoine embark on their final adventure, to find Voldemort's Horcruxes to defeat him and protect Hogwarts.
The Harry Potter franchise is probably the most successful fantasy film released by Warner Bros. It includes typical elements of the fantasy paradigm, such as magic, mystery as the primary plot, setting and theme for the film. The Harry Potter franchise has been accredited as a major success, and therefore it would be suitable to use Warner Bros. as a distributor for our film as they have the experience of fantasy film advertising and know how to encourage an audience to view the film. They offer extensive knowledge within this expertise and therefore, would be a suitable distributor due to our film's fantasy elements.
When taking this into consideration, it is clear that Warner Bros. is the most beneficial choice for our distributor. Not only have they had feature film success in general, but they have also had success in drama, fantasy and short films. Warner Bros. Pictures can offer us high funding in order to achieve wide spread release and their past experience would put us at an advantage our other films, because of this, we have decided that Warner Bros. will be our film distributor.
Film Certificates
A film certificate is used to as a guide to who the film is targeted and suited to. For example a children's film; anyone would be able to watch it however an adults film; only people above a certain age is allowed to watch it. This is to stop anything unsuitable been shown to younger people who it may upset.
The rating is usually shown at then end of a trailer, in the corner of a poster, or on the side of a DVD box.
BBFC (British Board of Film Classification) is a company that classifies films. And has been for 100 years. They are an independent self financing organisation.
Through the years film classification and certificated have change immensly as social norms change. For example in 1913 only 2 catagories existed U (Universal) and A (more suitable for Adults). And there were restriction in things such as bathing scenes, indecourous dancing, men and women in bed together and grusome muders and strangulation scenes, etc. BBFC watch all films that are going to be released into the british film industry and using a list of criteria judge what age rating is suitable for each film.
Here is the current criteria for film classifications as it is due to be changing:
.png "Universal certificate")
Universal is suitable for everyone. however it is advised that the audience is above 4years old. The film should be positive and counterbalance any violence. There will be no discriminations, drugs, horror, bad language, nudity and sex.
Parental Guidance is targeted for general watching but some scenes may be unsuitable for younger children. Children may be ok to watch unaccompanied 8years+ but the adult should be responsible for determining this. Moderate violence is allowed with out detail. Natural nudity is allowed but no sexual activity should be shown. Discrimination is only allowed for educational and historic purposes.
12A/ 12 is only for people aged 12 and above unless accompanied by an adult. Some material may upset or be unsuitable for anyone younger, and so it is the parent/ guardians responsibility to allow a child under 12 to watch the film. 12A is only used in public viewing and anyone under 12 is not allowed to buy or rent the film.
Violence, sex, nudity, language, horror, drugs and discrimination should not exceed what is suitable for young teenagers. for example if someone is discriminating it should be shown that it is clearly condemed.
15 is for people above the age of 15 to watch. Only 15+can watch it at the cinema, rent, or buy.
It should not promote discrimination or drug use and shouldn't give too much details on horror, nudity, sex or violence. Frequent use of strong language is allowed but agressive or repeated use of strongest language is not allowed.
18 no one younger than 18 can watch, buy or rent an 18 rated film. A film is usually rated 18 because it breaks criminal laws (in this case it should be commisioned through criminal offence,) there is a risk of harming public health or morals (for example; sexualised violence that might endorse sexual assault.) There is less guidence to what can be shown in an 18rated film compared to a 12 or 15 certificate.
Our film will have a certificate of 12A.
We have chosen this rating because our film will include some material that may upset anyone younger unless accompanied by an adult, as they may think themes in our film are true and could happen to them also we may have adult situations that may not be suitable by anyone younger.
During our filming we will follow the guidelines of a 12A rating to make sure it suited to the appropriate age range doesn't endorse anything that is not allowed.
The rating is usually shown at then end of a trailer, in the corner of a poster, or on the side of a DVD box.
Through the years film classification and certificated have change immensly as social norms change. For example in 1913 only 2 catagories existed U (Universal) and A (more suitable for Adults). And there were restriction in things such as bathing scenes, indecourous dancing, men and women in bed together and grusome muders and strangulation scenes, etc. BBFC watch all films that are going to be released into the british film industry and using a list of criteria judge what age rating is suitable for each film.
Here is the current criteria for film classifications as it is due to be changing:
.png "Universal certificate")
Universal is suitable for everyone. however it is advised that the audience is above 4years old. The film should be positive and counterbalance any violence. There will be no discriminations, drugs, horror, bad language, nudity and sex.
Parental Guidance is targeted for general watching but some scenes may be unsuitable for younger children. Children may be ok to watch unaccompanied 8years+ but the adult should be responsible for determining this. Moderate violence is allowed with out detail. Natural nudity is allowed but no sexual activity should be shown. Discrimination is only allowed for educational and historic purposes.
12A/ 12 is only for people aged 12 and above unless accompanied by an adult. Some material may upset or be unsuitable for anyone younger, and so it is the parent/ guardians responsibility to allow a child under 12 to watch the film. 12A is only used in public viewing and anyone under 12 is not allowed to buy or rent the film.Violence, sex, nudity, language, horror, drugs and discrimination should not exceed what is suitable for young teenagers. for example if someone is discriminating it should be shown that it is clearly condemed.
15 is for people above the age of 15 to watch. Only 15+can watch it at the cinema, rent, or buy.
It should not promote discrimination or drug use and shouldn't give too much details on horror, nudity, sex or violence. Frequent use of strong language is allowed but agressive or repeated use of strongest language is not allowed.
18 no one younger than 18 can watch, buy or rent an 18 rated film. A film is usually rated 18 because it breaks criminal laws (in this case it should be commisioned through criminal offence,) there is a risk of harming public health or morals (for example; sexualised violence that might endorse sexual assault.) There is less guidence to what can be shown in an 18rated film compared to a 12 or 15 certificate.
Our film will have a certificate of 12A.
We have chosen this rating because our film will include some material that may upset anyone younger unless accompanied by an adult, as they may think themes in our film are true and could happen to them also we may have adult situations that may not be suitable by anyone younger.
During our filming we will follow the guidelines of a 12A rating to make sure it suited to the appropriate age range doesn't endorse anything that is not allowed.
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