Thursday 21 February 2013

Analysis Of A Film Poster



Here is the film poster for Freaky Friday, I chose this poster as it differs from the majority of film posters. This is a Comedy Drama film, and the poster represents the nature of the film. 'Freaky Friday' the poster has two very bright and contrasting background colours, this instantly catches the eye purely because of how much it stands out, it is also representative of the films genre, in the film posters for most drama films there they are usually natural photos and backgrounds used however the comedy element of this film allows for bright colours and clothing which is against the stereo type to be worn.

Usually lettering on posters is block capitals without any effect making it easy to read at first glance however on this poster the title of the film 'Freaky Friday', the films release date and the names of the 2 main characters have an effect on the font which makes the font look as though it is moving however this is cone cleverly as they have put an outline on the shadow of the letters. This is another unique feature of the poster which catches the eye. By all of the letters being in upper case it has no effect on being able to read it like some other font effects may have. 


                                       



The tag line 'Every teenager's nightmare...turning into her mother'  combined with the faces pulled and dressed where by  by the actress' give us the impression that the two actresses on the poster are mother and daughter and something 'freaky' is going to happen, this can also be guessed by the fact they look like they are wearing each others clothes.

The fact that this film is made by Walt Disney will automatically make it an appealing film, as it is a well known household name with a good reputation, the company logo is placed just above the title of the film this meaning it will be seen when the title of the film is looked at. Walt Disney will have a fan base which will watch all of the films they produce as they're known for making successful films, if this was a film from the British Film Industry it would likely be less successful at box office as it would know be from a well known company, also there would be less money available to spend on marketing the film. Although this looks like a pretty simple film poster lots of time and money will have been spent on the exact positioning of everything on the poster from mirroring of the 2 colours identically to the positioning of each word.




As in all film posters the font at the bottom is steel tongs, we will also be using this in our film poster to give it a proffesional look.