Tuesday, 26 March 2013

Critical Evaluation - Question 4

4. How did you use new media technologies in the construction and research, planning and evaluation stages?





Text:


The internet was a crucial source for research throughout. It provided us with access to: Distribution company websites- which provided us with information that allowed us to make the decision on which distributor to use: such as
-previous films
-budget
We also used http://www.imdb.com/ to research into the typical conventions found in the Fantasy and Drama genres in order to apply them to our film.

http://www.imdb.com/ acted as a source of creativity as I was inspired by the flashback found from my research into "The Mummy Returns" of a ripple effect to convey a passage of time. This encouraged me to conduct my own research into flashbacks which have been incorporated into our own flashback.

http://www.bbfc.co.uk/ permitted us to conduct extensive research into film classifications. The findings allowed us to award our film a PG to meet our target audience (females 10+), by using the guidelines on the website.

http://blogger.com  was extremely convenient as it allowed us to store this research in an easy and creative way using presentations, images, videos and prezis.

http://prezi.com/ became a main feature on our blog for recording research in a concise, easily accessible way and planning our film effectively.

Prezi offered us inventive ways to structure our research through mind-maps, flowcharts and online presentations, making memorable notes. During planning it allowed our creativity to flow as we could edit notes online quickly and easily.
Sometimes the Prezis failed to load on our blog, which limited our creativity as it was time consuming having to manually type in the Prezi and wait for it to load rather than having direct access to it.
However, we overcame this by adding links to all the Prezis on our blog, so that if it didn't load, we could access our plans, without it slowing us down.

Our planning was also effective as we had access to https://drive.google.com and a Sony HDV1000 camera which allowed us to create online and video questionnaires for the public to provide us with feedback on our plans so far. This feedback was extensive as the online questionnaire was quick and easy to complete and the video questionnaire provided us with a verbal account of the public's view. This allowed us to develop our film creatively as
we were able to use the feedback when making decisions for our film, which meant that our film would be enjoyable for our potential audience. People from different ages/backgrounds/gender/education were able to provide us feedback on our films plans, which has proven beneficial as it allowed us to gain a representative response from the public which we used when planning our film, in order to ensure we please our audience females 10+.

The Sony HDV1000 video camera was effective for filming at it was versatile. We could film at different heights, angles and movements, without a loss of quality and were able to shoot in HD. Similarly, the tripod was extremely sturdy as it had a spirit level that allowed us to film even if the location was unbalanced. Collectively, they allowed us to shoot our film creatively as it didn’t restrict us. By using this equipment we were able to shoot our desired shots such as long, close up and pan shots, without any loss of quality.

A major problem during film was that the actors spoke too quietly, which would make it difficult for an audience to hear over the music. For instance, Sarah's closing speech. We fixed this by using a Zoom Recorder which allowed us to re-record the quiet dialogue and replace it with a clearer version. By creating these recordings we were also able to create an effective radio trailer as we used those recorded by the Zoom Recorder for dialogue in our trailer, which meant that they were loud and clear.

After filming we imported all recorded video and audio clips onto Final Cut Express, in which we were able to edit our film. FCE provided us with lots of tools that met our creative needs, which has made our film much more professional. Low pass audio filter: allowed us to make Diane appear as though she was in another room to Sarah in one scene and on the phone to Sarah in another, creating believability. We had never done this before, so we used http://youtube.com to watch tutorials on how to achieve this effect. We believe this has improved our film dramatically as now it is believable that Diane is not present in the scene.

FCE also allowed us to create passages of time in our film. We used fade to blacks to convey time progression, which the audience would understand and therefore not get confused. We also learned how to use colour corrector. This became really important throughout editing as in some cases, our white balance was not correct and therefore we were able to alter the tone by using this tool. Similarly it provided us with the opportunity to set a grey tone to the flashback at the end of our film, by altering the tones and colours present in the shots. FCE also allowed us to overlay music with dialogue, due to the vast amount of tracks, in an attempt to make the film more dramatic in the finale. Final Cut Express effectively permitted us to develop and create our film effectively as it provided us with tools that we could use to create effects that were not achievable with the video camera alone. 

http://www.youtube.com htttp://www.twitter.com and  http://www.facebook.com provided us with the means of sharing our first draft of our film to the public. This was crucial as it allowed us to gain actual feedback from a potential viewer, and use their feedback in order to improve out final draft. Once taking into account the suggestions made, we then posted and uploaded our final film on these websites too. These websites are important as they have allowed our film to be seen by a wide audience, as friends shared our film and it can be viewed globally.