Here is a powerpoint I found on www.slideshare.net and shows statistics on the amount of people who listen to radio and which types of radio, it also questions if radio adverts are worth doing for the amount they cost. I think this is one of the reasons that radio adverts have slowly disappeared from our radio station, radio adverts are not overly cheap to make or have played especially on main radio stations. The adverts have to be able to draw the audience in on sound alone this can make it hard to set the scene or get the true picture of the film across and trying to sell a whole film just through words and in generally a shorter time than a TV or Cinema trailer can be not have the desired effect. Therefore can sometimes be seen as an unprofitable or unnecessary thing to do.
Radio Advert Research from jenjen23_92
On youtube there are few poor quality radio spots, this is one for the film Alien, the date 1979 shows how old the film is and the quality of the spot shows how much the media industry has changed and advanced since spots like these were made.
Due to the rarity of radio spots, they are very hard to find on the internet unless you can record them off of the radio as they come on. Sinister a film released only a few weeks ago has one, this is the first one that I have personally heard since paranormal activity 1 a few years ago. The link below is to a blog I have found where another person has found and listed some radio spots of horror films, which are the most likely ones to come across. There is an option after the list to download and listen to some of the film spots. I personally feel these are very outdated and that from some of these it is clear why radio spots aren't made as much anymore. I think this is as they need to be much more complex and detailed due to the new technology that has been made available in the past few years especially sound effects and the radio signals which we now listen and of a much better quality.
http://universalhorrorsounds.blogspot.co.uk/2007/10/halloween-countdown-19-horror-movie.html
On youtube there are few poor quality radio spots, this is one for the film Alien, the date 1979 shows how old the film is and the quality of the spot shows how much the media industry has changed and advanced since spots like these were made.
Due to the rarity of radio spots, they are very hard to find on the internet unless you can record them off of the radio as they come on. Sinister a film released only a few weeks ago has one, this is the first one that I have personally heard since paranormal activity 1 a few years ago. The link below is to a blog I have found where another person has found and listed some radio spots of horror films, which are the most likely ones to come across. There is an option after the list to download and listen to some of the film spots. I personally feel these are very outdated and that from some of these it is clear why radio spots aren't made as much anymore. I think this is as they need to be much more complex and detailed due to the new technology that has been made available in the past few years especially sound effects and the radio signals which we now listen and of a much better quality.
http://universalhorrorsounds.blogspot.co.uk/2007/10/halloween-countdown-19-horror-movie.html
A radio trailer should consist of music to suit the genre, along with reviews of the film and its release date, the film title and any famous or well known actors/actresses are staring in the film along with quotes or bits of the film to inform and entise the listener into coming to watch the film when it is released at the cinema, this is why the date it is released and the title of the film is vital so the audience know what they are listening to. Radio trailers also need to be short and snappy to keep the audiences attention as people can tend to switch radio stations when adverts to come on to avoid listening to them. This is another reason why radio trailers are becoming less popular as time goes on along with the popularity of music channels, people who once listened to the radio in the house may now choose to play music through the TV as there are channels specific for different styles and types of music which may appeal to the listener / viewer more.
