Group 3: Critical Evaluation

Power Point Film

Link http://www.youtube.com/watch?v=5WCnmo15yDY&feature=youtu.be

Text

1^st Slide

The Goals

Our main goal was to produce a short film of 5 minutes of a chosen genre, which would entertain a viewer.

As a group we chose a fantasy drama, this lead us to doing research into both of these genres and trying to stick or purposely break the regular media conventions that are apparent with these two specific genres. By putting them together we have been able to create a genre paradigm.

At AS level we created a 2-minute film, using the skills from last year we were able to advance them while creating our film this year on final cut. We also used more advanced technology e.g. a better quality camera.

It was important to us that our film was not only appealing but also available to a wide audience! Therefore we chose the drama genre element to make the film relatable and the fantasy to make it interesting and exciting.

2^nd Slide

We wanted to follow the professional conventions of promoting media products there for created both a poster, and radio trailer.

We did this to ensure that if our film was to be published than it would have already have the correct things in place for it to be well marketed and catch the attention of a wider audience.

We created 3 film posters. One each. Then picked our favourite, this one being the one inspired by the ‘Just My Luck’ film poster. We used the correct font ‘Steel Tongs’ to ensure our poster not only looked and appeared professional but would be recognised for being the same, having the same lay out and font as most other film posters.

Our film poster is conventional for one of a drama genre, but not of fantasy, this is as our film does not stick to the stereotypical fantasy genre and we did not feel we had the skill or experience to make an eye catching poster using this aspect of the film.

3^rd Slide

Picture of our film poster and Just My Luck next to each other

Similarly to the professional ‘Just My Luck’ poster our two main characters take the foreground on our poster, with the setting in the back ground, a bold font, the names of starring roles and a strap line.

4^th Slide

Analysis using arrows of all key features of poster..

5^th Slide

We created two radio trailers, this is as we felt our film was more likely to be played in local independent cinemas so it would probably benefit from a radio trailer which was more suited to local radio.

Embed radio trailer 1

However we didn’t want to cut ourselves short so we created an extra radio trailer which we would play out on a bigger radio station on a more national level such as Capital FM or Radio 1 ect.

Embed radio trailer 2

6^th Slide

We wanted both of the trailers to reflect not only the drama side of our film but also the fantasy we did this by trying to create a mysterious tone on our trailers not giving very much information away making them want to know what happens and come see the film because they are intrigued.

We found creating a radio spot quite difficult, this is as the usual genre of film to have a radio spot if horror, and in years gone by the amount of them available to listen to on the internet are few and far between. We did not manage to find an up to date radio spot on the Internet to had to carry out further research to help us get a better insight to radio spots.

7^th Slide

In our radio trailer we have used both a male and female voice.. This is as our original target audience is females and this would be more suited to local radio. However the films advertised on national radio need to appeal to a wide audience and very few advertisement has a female voice, as we are trying to fit into the mainstream advertisement for this group we felt despite a male voice not fitting in very well with our film it would however fit in better here due to the type of advertisement

8^th Slide

I feel that the creation of our ancillary texts (Radio Spot and Film Poster) are very effective, they both stand out and will hopefully interest our target audience and make our film desirable. Given more time I would have liked to create a teaser poster along with a viral add... This would have given our film more of a ‘Blanket Release Strategy’ this is more commonly seen in big American block busters as small independent films do not have the time, money or resources to do this for British Films however it is proven with this kind of release the film is a lot more popular. An example of this is the 2012 Disney Film – John Carter.. It was given poor reviews and ratings yet will have had far more viewers than a small British film such as ‘shifty’ this is because Disney can afford to have big releases for all of their films where as the British industry cannot.

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Wednesday, 10 April 2013

Critical Evaluation - Question 2