Monday 24 September 2012

Target Audience

From the responses for our questionnaire it became apparent that a few males thought that drama films were for women however the general feel from the rest of the interviewees was that they though drama was a genre which had a large target audience as it is easy watching.

The majority of drama films appear to be rated 12A which is the optimum rating as it means that it is the perfect film for families to watch together. A recent example of a drama film is 'The Best Exotic Marigold Hotel' this film was released in 2011 is a 12A and rated 7.3 by the IMBD. 



Drama films work by making a connection with the audience where by they feel they can understand and relate to the things which are occurring. This is why drama films tend to attract more women as it is easier for them to make an emotional attachment with the film and the characters with in it, however this is not to say that if the story line is well written it is easy for males to also attach to the characters as not all drama films are girly. Jackass is a good example of this, it is classed as a reality drama film but still a film which probably appeals imminently to more men than it does women. However this is a film rated 15 and some sequel films rated 18 so the target audience will vary slightly from a 12A. For our film to be successful it needs to be easy for the audience to relate to quickly especially with it only being a short film it is vital that the audience connect with it straight away. The audience need to feel as though they are also on the journey and a part of the story line.

Age 12+ is usually the time when children are given more freedom coming into their teens, this meaning that it may appeal to people who want to go to the cinema with their friends but are too young to go see many films as quite a lot tend to be rated 15.